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By Naledi Mokoena

The key to success for any business leader is to continuously adapt to the ever-changing business landscape. According to BetterUp, business coaching offers a personalised approach to strategic development, where an executive or leader embarks on a coaching journey with a qualified coach to improve their leadership style and its results.

This type of coaching doesn’t follow a strict formula and goes beyond merely improving individual work performance however it has the potential to transform the execution of an entire team through executive coaching. 

Executive coaching process according to Betterup

A coach’s role includes motivating, identifying potential, and implementing strategies to achieve goals. The journey begins with establishing a working relationship – this process will vary depending on organisational or individual goals, therefore it’s imperative to invest a significant amount of time in the coaching programme, which may last six months or more. A coach is responsible for setting attainable goals based on strengths and weaknesses. In some instances employees may be asked to provide feedback on working style or strengths. Given the personalised nature of executive coaching, mentees will have to be transparent to ensure the sessions address personal and professional journeys. The ultimate goal is to meet needs based on goals and to facilitate outcomes which can be applied on the job to enhance overall performance as a preparation for future projects.

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Here are the 5 benefits of executive coaching according to BetterUp:

Increase team performance: The ability to cultivate high performing employees is determined in a leader’s ability to identify the best in others. Delegating within a team reinforces employees strengths, furthermore building their self-confidence. Incorporate diversity in teams brings a collective of thoughts in a room, encouraging increased productivity. Researchers discovered executive coaching increased team performance by 50 percent.

Improved leadership skills: Executive coaching helps leaders refine their skills, enhancing their ability to inspire and guide their teams. Coaches provide personalised feedback and strategies, enabling executives to develop a more effective leadership style.

Increased self-awareness: Coaching promotes greater self-awareness, allowing executives to recognise their strengths, weaknesses, and behavioural patterns. This awareness leads to personal growth and better interpersonal relationships within the organisation.

Better communication skills: Effective communication is crucial for leadership success. Executive coaching focuses on improving both verbal and non-verbal communication skills, helping leaders deliver their messages clearly therefore creating a more open work environment.

Improved performance: By setting clear goals and developing realistic plans, executive coaching helps leaders improve their performance and productivity. Coaches provide the accountability and support needed to achieve these goals, leading to better overall organisational performance.

8 types of executive coaching

• Developmental coaching
• Performance coaching
• Career coaching
• Strategic coaching
• Executive team coaching
• Transformational coaching
• Onboarding coaching
• Executive leadership coaching

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