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The authority on gender empowerment in business for nearly 20 years.

5 pieces of valuable advice for entrepreneurs in these tough times

Written by Staff Writer

October 19, 2020

A serial entrepreneur, Mathew Toren, provides the following tips specifically for people who are in the business of setting up a business:

“Being an entrepreneur does not come with a manual and there is no fixed route that entrepreneurs take to be successful, there are no quick paths or short cuts either. An entrepreneur should organise, manage, and assume the risks of a business or enterprise.”


  1. . Keep the big vision in sight – When things go wrong or become difficult keep the vision for your business at the forefront of your planning
  2. Fuel your vision with perseverance – The big vision should go hand in hand with perseverance; you will need to keep pushing forward.
  3. Plan B – Never be afraid to change tactics to achieve your vision. Define what success means to you, thereafter break down the journey to standards of measurement that will help you achieve success. Your plan should hold you accountable for specifics and your achievements measurable.
  4. Embrace your expertise – If you are good at something, make that your area of expertise and specialise in it. Do not try to be all things in all aspects of your business.
  5. Know who to surround yourself with – Your staff, mentors, associates and clients are all crucial to your success. Surround yourself with the right people aligned to your big vision.

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