[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

By Heléne Smuts, Founder of Credo Growth and Author of “Ditch Mediocrity”

When it comes to effective leadership, the old adage “treat others how you want to be treated” might need an upgrade. Instead, try this: “treat and engage with others how they want to be treated.” Understanding what drives and inspires individuals is critical to building strong teams and fostering effective communication. Heléne emphasises the importance of adaptability and connection. She believes effective leadership isn’t just about being true to yourself; it’s about making the effort to understand and connect with your team members in ways that resonate with them. This is the foundation of strong working relationships and high-performance teams.

Heléne follows the Social Style Model, developed by psychologists David Merrill and Roger Reid. This model identifies four distinct social styles: Driver, Analytic, Amiable, and Expressive. Each style embodies unique traits and tendencies, influencing how individuals interact, communicate, and resolve conflicts. 

• Drivers are independent and decisive. They excel at pushing teams forward and think on their feet but need to work on listening and empathy to avoid being seen as insensitive or demanding.
• Analytic team members bring calm and structure. Their careful approach ensures quality and accuracy, but they should strive to be more approachable and collaborative.
• Amiables are valued for their easygoing nature and ability to build deep relationships. However, they often need to work on assertiveness to avoid being overly compliant or indecisive.
• Expressives are the visible extroverts, adding energy, agility and creativity to teams. To maintain credibility, they should focus on follow-through and attention to detail.

[/et_pb_text][et_pb_image src=”https://www.topbusinesswomen.co.za/wp-content/uploads/2025/08/tech-people-trying-achieve-ambitious-sustainability-goals-scaled.jpg” title_text=”tech-people-trying-achieve-ambitious-sustainability-goals” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

It’s essential to acknowledge that we all possess elements of each social style within us. The challenge lies in discerning our primary, secondary, tertiary, and quaternary styles. 

Understanding this dynamic enables us to tap into various styles as needed, enhancing our adaptability in interpersonal interactions. Understanding these social styles is crucial for leaders who want to tap into their team’s full potential. By adapting their approach to suit individual preferences, leaders can foster a culture of inclusivity and collaboration. This is particularly evident in scenarios where inter-team dynamics are strained due to a lack of communication stemming from discomfort or unfamiliarity with team members. 

Leaders who invest in understanding their team members can mitigate such issues, creating an environment where open communication and mutual respect thrive. Building this level of connection with our colleagues and team members is pivotal. Without forging these connections and understanding one another, we cannot establish the vulnerability-based trust that forms the cornerstone of high-performance teams.

There are up to 72 different personality types, with various nuances and subtleties. Social styles serve as a starting point for leaders to initiate connections within their teams, fostering a culture of inclusivity and collaboration. 

Effective leadership isn’t about applying a one-size-fits-all approach. It’s about recognising the diverse social styles within your team and leveraging them to drive success. Embrace the power of diversity and take your leadership skills to new heights.

[/et_pb_text][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]

[/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]