Coca Cola
About Us

The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.

Our Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

  • • To refresh the world…
  • • To inspire moments of optimism and happiness…
  • • To create value and make a difference.

Our Vision

Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

  • • People: Be a great place to work where people are inspired to be the best they can be.
  • • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs.
  • • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  • • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
  • • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
  • • Productivity: Be a highly effective, lean and fast-moving organization.

Our Winning Culture

Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality.

Live Our Values

Our values serve as a compass for our actions and describe how we behave in the world.

  • • Leadership: The courage to shape a better future
  • • Collaboration: Leverage collective genius
  • • Integrity: Be real
  • • Accountability: If it is to be, it’s up to me
  • • Passion: Committed in heart and mind
  • • Diversity: As inclusive as our brands
  • • Quality: What we do, we do well

Focus on the Market

  • • Focus on needs of our consumers, customers and franchise partners
  • • Get out into the market and listen, observe and learn
  • • Possess a world view
  • • Focus on execution in the marketplace every day
  • • Be insatiably curious

Work Smart

  • • Act with urgency
  • • Remain responsive to change
  • • Have the courage to change course when needed
  • • Remain constructively discontent
  • • Work efficiently

Act Like Owners

  • • Be accountable for our actions and inactions
  • • Steward system assets and focus on building value
  • • Reward our people for taking risks and finding better ways to solve problems
  • • Learn from our outcomes — what worked and what didn’t

Be the Brand

  • • Inspire creativity, passion, optimism and fun
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