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By Staff Editor

Having a third party review and audit your company gives you the competitive advantage you need. Certification will increase your credibility, guaranteeing that you not only follow regulatory rules but also develop confidence with your consumers. Certification Manager at Topco Media, Veronique Anderson  speaks about the benefits of third-party certification with a keen awareness of the potential it holds.

A certification guarantees that you keep up a high standard of expertise in your field.

Obtaining a certification also demonstrates your dedication to becoming an expert in your profession.

Although it is difficult to develop trust, it is made simpler when you have someone to offer you an objective view. While a friend who is raving about a new eatery is credible, a  five-star rating lets you know right away what kind of quality to anticipate.

If certification is done internally it’s just you in your office saying yay!

Topco Media looked externally to a trusted institution, the University of Cape Town’s Graduate School of Business, to ratify the standards set internally.

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Social impact organisations are organisations that specifically focus on creating positive social impact.

However, the difference between Topco Media’s third-party accreditation and others is that the latter places equal emphasis on internal and external business impact as well as turnover and B-BBEE score. 

Our purpose at Topco Media is to inspire the world to do good business. The three things we look at at Topco are people, planet, and profit. We do this, not only through our own conferences, awards and publications, but by researching top companies and showcasing their successes and best practice.

Every year, an in-house research department, led by Topco research manager, examines about 10 000 businesses to determine industry best practices.

What about your performance? Performance is closely linked to trust, people want to know that your business will be around in the future, and turnover is a great indicator of that.

Part of the certification is the opportunity to join the community and network with fellow entrepreneurs and learn from industry stalwarts. While at the same time providing a level of legitimacy and trust for potential clients, customers, and companies that want to engage with the accredited and proven businesses.

“We make certification a tool for you to connect to consumers.”

Here are just a few reasons to get certified:

1. Competitive advantage
2. Build brand credibility
3. Improve in ROI
4. Consumers will trust you
5. Grow knowledge and skills
6. Increased in potential earning

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