Psychographics Archives - Top Women

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Keep your eye on the ball. Why psychographics are crucial for building your brand

by Staff Writer | Mar 29, 2021 | Featured, News

By Ronell Swartbooi Empathising with the journey of a client, understanding where they are at and what their aspirations are for marketing their brand should be a core part of the process in developing and delivering a strategy that works. The fundamental part...