Legends IT
Information Technology
About Us

Transformation may mean different things to different people. In essence, transformation indicates change. Legends IT was the pioneer of change, long before it became “mandatory”.

At Legends IT we do things differently. We firmly believe that you do what you say, and you say what you do! Achieving gender equality is important for Legends IT not only because it is fair and the right thing to do, but because it is also linked to a country’s and our company’s overall economic performance. Workplace gender equality is associated with: Improved national productivity and economic growth. Managing Director, Ms Lynn Bradford, saw in 1992 already the importance of empowering women at work.

The power of women in the workplace is now clear. The benefits are well documented and include driving innovation and boosting the corporation’s profits. Increasingly, companies are studying their policies regarding women empowerment to strengthen female leadership and direct the conversation. Whether it’s to set clear goals for diversity or implement initiatives by successful female leaders, the idea of being “indispensable” in the workplace has never been more important.

Time has changed, and it is time to change the “usual” job. Women offer a unique and different perspective to the business world. This is something we must celebrate and integrate. Gone are the times that you must choose having a career and being a wife or mother. Legends IT are firmly grounded in the principle of work/life balance, neither takes preference.

Ms Bradford is a firm believer and advocate for women to pursue careers at all levels of work (especially in male-dominated fields). As a proud gender empowered company Legends IT have stayed the course. It is very easy for the big corporates to swallow up the successful female owned enterprises, and unfortunately, they do not continue with the transformation/empowerment drive.

Although Legends IT like many other female operated companies are ahead of the curve, South Africa is still behind the curve if we look at statistics, yes despite the gender gap and the impact of the Covid-19 pandemic, women in South Africa are making progress as entrepreneurs, indicating a strong will and determination to survive, according to transaction services multinational Mastercard’s Index of Women Entrepreneurs (MIWE). South Africa is one of only 12 economies where women’s entrepreneurial activity rates increased, with 11.1% of working-age women engaged in early-stage entrepreneurial activities. South Africa moved up two places on the Women Business Owner benchmark to rank forty-fourth, with 21.9% of all businesses owned by women in 2021 versus 21.1% in 2020. Botswana (38.5%) ranks first in the world with the highest percentage of women business owners, followed by Uganda (38.4%) and Ghana (37.2%), Mastercard says. Ms Bradford firmly believes “We need women at all levels, including the top, to change the dynamic, reshape the conversation”

At Legends IT we have a mindset of mentorship and imparting wisdom, giving our staff the tools and mindset to help them think differently and to celebrate their femininity and that being female is not a weakness but an asset. Legends IT is not just focusing on growing and collaborating with female owned businesses in South Africa but have a clear objective and strategy to take this empowerment drive beyond the borders of South Africa. Legends IT will be opening offices in Botswana soon, seeking partnerships with female owned companies, thereafter Mozambique and Namibia.

Behind every successful woman is a tribe of other successful women who have her back. Women must harness their power—it’s absolutely true. It’s just learning not to take the first ‘no’. And if you can’t go straight ahead, you go around the corner.

In the future, there will be no female leaders. There will just be leaders, and Legends IT is leading the way, one girl at a time.

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