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How to excel in the business of wellness

How To Excel in The Business of Wellness

Written by Staff Writer

May 26, 2021

By Sanet Yelland, CEO and founder of Streamline Advertising



Focusing on navigating the business environment as a South African woman

It all starts with embracing on-the-ground leadership in my organisation and building a culture of agility. Even pre-COVID-19, I have always focused on making sure I can offer a nurturing and solid ground for team wellness, both in the culture that is Streamline, but also a healthy and fit workforce of people who are inspired to be healthy in both work and their personal lives. 

During the COVID-19 pandemic, I found even more need to offer mental, wellness, physical and interpersonal work structures that benefit the teams holistically and strengthen our ability to bring a continued and renewed passion to clients every day. This is often not easy in the fast-paced and relentless industry of retail. Still, in each one of my team members, there is a resilience and “can-do” attitude that I appreciate. 

I’ve invested heavily in our staff morale, worked harder than ever before, and remained one of the few agencies to weather a storm of constant cuts in the face of delivery beyond the norm. I encourage my teams to add value in new ways and stay abreast of the latest trends and changing market dynamics. If you are not always curious, you can’t create new ways of doing things and see new opportunities around you. 

Challenges will always exist, but how you choose to approach problem-solving is everything and with a team to work together.


Wellness: Living a healthy lifestyle

I’ve been trying to be more consistent about doing some wellness practices that work for me and allow me to recharge and take time out. I’ve committed to start journaling every evening and get my thoughts and inspirations down for the day. It’s really the magic that happens in the pauses versus the frantic day-to-day running.  I follow a balance to healthy eating and embrace time-outs when I can; soul recharges and thinking time is critical to remain on top of your game when the pressures are on. 


Have a clear vision 

To be a success in business, one has to have a clear vision and set continuous goals for oneself, both personally and professionally. I believe that a lot of forward-thinking is necessary to stay agile and on top of your game. You need to strategise and think smartly. It’s similar to playing Chess. I am also forever making notes – I even have a notepad next to my bed for those midnight notes – inspired and always focused. My style reflects how I see myself in the world, putting my best foot forward every day with gratitude and creating the best impression for professionalism and self-investment.


Focus for the year ahead

More mindful business practices – I came across a great article written by Forbes about the power of embracing more mindfulness in daily work practices and the benefit to staff and clients alike. This really resonated with me:  

“Since everyone is looking for some type of competitive advantage in their marketplace, perhaps getting to know our own brains and coaching them to work for us is the greatest advantage yet.”



*For more essential business tips and tricks, check out our bumper 16th edition of the Standard Bank Top Women Leaders publication on Issuu – Digital Publishing Platform – here

*Stay up to date with all the latest on Top Women in SA, by signing up to the Standard Bank Top Women newsletter – here


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