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The authority on gender empowerment in business for nearly 20 years.

MD of Legends IT, Lynn Bradford strives on empowering, educating and uplifting women in the workplace

Written by Editor

November 29, 2022

By Fiona Wakelin

Legends IT is an integrated ICT solutions provider that uses leading technologies to deliver sustainable value to corporate and public sector organisations. The company’s specialist teams leverage the power of information and communications technologies to connect, transform, improve and future-proof business. The company supports clients throughout their digital journey and help organisations take better advantage of the information that is constantly being created, manipulated, shared across their networks and stored in their ICT infrastructures. The Managing Director of Legends IT, Lynn Bradford, shares what it takes to lead a successful company. 

You have been an Executive Director at Legends IT for more than 8 years. What changes and trends have you seen in your sector during this time?

Adapt to change, be agile and expect the unexpected. With the ever-changing world and it challenges we live in Covid has taught us that business as we knew it has changed. The past two years have been full of incongruities, paradoxes and absurdities. 

We have learnt that mobility and work adaptability to ensure continuity can be achieved remotely, however, staff wellness and isolation take its toll on team interactions. Replacing meaningful face-to-face meetings can not be replaced by conference calls, I have also seen that demand for ICTs is at an all-time high as digital transformation becomes a requisite for success across industries, especially in the wake of the pandemic. This has created an ICT landscape replete with opportunities for investment, investment, R&D, and M&A. With the industry’s seemingly boundless market potential, new players are emerging to challenge big tech firms’ collective dominance. 

What excites you about what you do?

Making a difference in people’s lives, livelihood and goals are of paramount importance to me. The way IT can enhance, uplift, and develop rural communities is a passion of mine. Education is key to a sustainable nation and bringing IT to people is a potent tool to ensure quality education and promote lifelong learning opportunities for all. It is important that we bridge the digital divide that still is rife within South Africa.

Please describe your leadership style.

I don’t need a title to lead. I care about people. Staff would rather follow a leader with a heart than a leader with a title. I’m a firm believer that as a woman, a mother, and a leader we can take on whatever we put our minds to. I don’t only lead, I learn from my staff every day. I seek to be a role model who inspires daily. I spend a lot of time coaching my team and I truly care about their personal development, as my team develops and grows, we all reach our goals.

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What have been some of your most memorable moments at Legends IT?

So many, from expanding offices to welcoming babies to the Legends IT family. Taking new recruits in and seeing them succeed and grow from internal to fully fledged sales, accounting and marketing roles to name a few. I strive on empowering, educating and uplifting women in the workplace. 

What is your view on the pace of gender transformation in the IT sector?

Gender equality is not only a fundamental human right. It is also a keystone of a prosperous, modern economy that provides sustainable inclusive growth.

Recognising women in IT can contribute fully to the betterment of societies and economies at large. 

Interestingly, from a corporate, “bottom line” perspective, studies connecting corporate performance and gender diversity demonstrate that companies with a higher representation of women in senior management positions financially outperform those with proportionately fewer women at the top – suggesting a business case for diversity. 

There is hard data to support the link between gender diversity and corporate performance – companies that understand the competitive advantage of gender diversity are smart enough to leverage that diversity. The point is not that women make a company more money, but a pattern of best practices, including female leadership, does.

What exciting plans do you have for 2023?

Being nominated Standard Bank Top woman award in both Entrepreneur of the year and Women in business empowerment company I want to connect with as many decision makers to enhance the careers and opportunities for more women in IT.

Do you have a message for our readers?

In the words of wise Christopher Robin – “Always remember you are braver than you believe, stronger than you seem, and smarter than you think.” An empowered woman is powerful beyond measure, and there is no tool for development more effective than the empowerment of women. Until then I rely on my own personal motto: Fake it until you make it 

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