Meet Avril Campher, the Cummins Southern Africa Transformation Leader

Written by Editor

Aug 2, 2022

Meet Avril Campher,  the Cummins Southern Africa Transformation Leader

By Sinazo Mkoko

Avril Campher is the Cummins Southern Africa Transformation Leader responsible for business transformation, strategy and all BEE related activities. Moreover, her role includes developing and implementing the strategies for Employment Equity (EE) and chairing the Employment Equity Forum. In addition she oversees marketing and business continuity planning and supports the corporate responsibility portfolio and any other key projects. Avril has also been with Cummins since 1995 and started her journey as a Personal Assistant and grew from the ground up within the organisation.

Your motto is: “Integrity – do what is right, even when no one is watching,” why is this important to you?

For me, this is a moral stance, and it drives my thinking that automatically guides my actions when it comes to my inherent ethos. As a mom to my two sons, this is the basis of my core value in raising them, setting an example for their futures to be men of integrity.

Your work includes developing and implementing the strategy for Employment Equity (EE)and chairing the EE Forum. Please touch on the importance of this?

Employment Equity is at the helm of Transformation, addressing the inequalities of the past. As a Code of Good Practice, it is important for Cummins to eliminate unfair discrimination in the workplace and to achieve equitable representation of employees from designated groups by means of affirmative action measures. One of Cummins’ core values ‘Diversity, Equity and Inclusion’ and through the platform of the EE Forum, we are able to purposefully address barriers and implement transformative measures of Correction.

Please share some of your milestones at Cummins Southern Africa?

The act of Caring at Cummins has granted me the opportunity to spearhead and incorporate the Corporate Responsibility programme by setting up Community Involvement Teams across Cummins Africa – this led to serving the communities in which we operate and addressing the educational, environmental and equality of opportunity challenges we face within the continent. I also orchestrated the Technical Education for Communities project at Sedibeng TVET College in Vereeniging through a strong partnership between Cummins and Komatsu, which was endorsed by the former Minister of Education, Ms Naledi Pandor and heralded global awards from Komatsu and the recent Gold Award as ‘Best Performing TVET College on International Student Placements.

Please share Cummins’ ongoing transformation journey in Southern Africa?

Transformation is a constant journey for Cummins South Africa as we strive to create equity across all occupational levels, inclusive of persons with disabilities. We are intentional about bringing positive change to our procurement in ensuring compliance, developing enterprises and making a meaningful difference in the socio-economic space, serving causes that are bigger than you and I.

What are some of the challenges you’ve encountered as a Transformational Leader and how you overcome them?

One of the challenges encountered is the dilutive and non-compliant supplier base. The journey that Cummins is on is to bring our suppliers respectfully and dutifully on board on the journey of Transformation or to seek procurement from suppliers who are compliant.

How would you describe your leadership style?

My leadership style focuses on Servant Leadership directed at the needs of others, valuing people for who they are, not just for what they give to the organisation allowing them to step into their purpose in serving the greater good for all.

Do you have exciting plans for the coming year?

My plan for the coming year is to continue the creation of a culture of positive change within the hearts, minds and behaviour of all Cummins employees.

What is your “why?”

My ‘Why’ drives my purpose to intentionally influence and encourage people to gracefully and effectively what is right in transforming self, and to be part of the change that will impact the dynamic of Cummins and our business world.

Do you have an inspirational message for our young women out there?

My message to myself and others is a quote by the late Dr Myles Munroe “Leadership is the capacity to influence through inspiration, motivated by passion, generated by vision, produced by a conviction, ignited by purpose.” If we seek to become successful, we must strive to become a person of value. The greatest tragedy in life is not death, but life without a purpose!

Are you a woman on the rise? The Standard Bank Top Women awards entries are open


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