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The authority on gender empowerment in business for nearly 20 years.

Meet Liberty Two Degrees CEO, Amelia Beattie

Written by Editor

April 26, 2022


Amelia Beattie has been the Chief Executive of Liberty Two Degrees (L2D) since listing the company as a Trust REIT in December 2016. In 2018 Amelia led the reconstitution of L2D to a Corporate REIT as well as the alignment of the company to investor preferences, effectively positioning the business for sustainable growth. 

Today, L2D is a co-owner of some of South Africa’s most iconic shopping centres, namely Sandton City, Nelson Mandela Square, Eastgate Shopping Centre, Melrose Arch and Liberty Midlands Mall among others across the country focused on creating experiential spaces to benefit generations. 

Passionate about serving the property industry, Amelia was the President of the South African Property Association (SAPOA) from 2014 to 2015. She is also past Chair of Women’s Property Network (WPN) and served as a trustee for the education trusts of WPN and SAPOA until 2018. Recently, she has been appointed to the SA REIT Executive committee and serves as the chair of the Research committee. 


How have you implemented gender driven development in the workplace?

Liberty Two Degrees (L2D) has one of the largest exposures in the retail property sector in South Africa, and a quality portfolio anchored by iconic, trendsetting and industry-leading superregional centres. L2D has various leadership development initiatives in place to enhance capability and to deal with areas of improvement. These include: coaching, workshops, online courses and receiving ongoing feedback. What are your organisation’s gender equality and BEE ratings and policies? L2D is a level 2 BEE contributor, with 64% of the people at L2D being women, of which 23.5% are in leadership positions. The board has adopted a diversity policy which provides targets for the promotion of diversity. L2D’s lead independent director and Chief Executive are women. 


What technological innovations are you using in your organisation to keep in line with the Fourth Industrial Revolution (4IR)?

In executing our Smart Spaces building block we endeavour to create smart environments that integrate technology to enhance the customer and tenant experience as a key initiative in this strategic growth area. We aim to accelerate our roadmap to create the seamless interaction between digital and physical retail. We have developed a data lake so that relevant data can be made available to our people. We also share some of these insights with our tenants. We have installed AI cameras which provide us with advanced data analytics. We have also piloted the MallComm tenant engagement app at Eastgate Shopping Centre. 


How are you integrating the drive for sustainability into your organisation?

Good Spaces is one of L2D’s strategic building blocks, which focuses on environmental sustainability and climate change. The Good Spaces strategic building block fits into L2D’s broader IMPACT strategy, which commits to quality, business growth and sustainability. At the core of GOOD Spaces are a number of pillars, being certification of the entire portfolio and working towards net zero. 


What skills do you think leaders of the future are going to need?

Technology will always be the biggest driver of these challenges and opportunities, leaders of the future will require a level of technological intelligence. Emotional intelligence in leadership is a key element to ensuring a successful workforce and fostering a safe environment where employees feel comfortable to suggest ideas and to voice their concerns. Ensuring a cohesive collaboration of efforts across the organisation is a skill that any leader needs to have. Fresh and adaptive thinking, agility and flexibility are vital for future leaders.


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