By Charndré Emma Kippie
Top Young Achiever 2021
Head Of Marketing & Consumer Experience at Volvo SA, Charmagne Mavudzi, has just recently scooped up the coveted Standard bank Top Women Award in the ‘Top Young Achiever’ category, for 2021 – Sponsored by Standard Bank.
Charmagne was promoted to Head of Consumer Experience in June 2020. In this role, she takes care of the entire consumer journey from acquisition to retention. She has been at the forefront of developing Customer Centric Marketing and CX Strategies that are in line with global standards, working with the Martech team. This entails Marketing & Brand, Media planning team for: Owned, Earned & Paid Digital and Communication Strategies and Customer Loyalty and Retention Strategies.
The passionate young achiever has also led key digital transformation projects in the organisation that required extensive stakeholder management across EMEA and the local dealer network to name a few: the rollout of a new Customer Satisfaction Measure platform; Migration to a new global website template with the implementation of a live chat function; and was also responsible for a department restructure as part of a global NSC transformation. Charmagne also manages all media, creative agencies, and media partners, such as Google and Facebook.
“I am passionate and steadfast about my craft, highly creative, and a methodical thinker with strong attention to detail. I am highly organised and constantly strive to establish systems and structures that promote efficiency”, says Charmagne.
“I constantly seek to solve brand and business challenges through insights that are data driven. I thrive in innovative environments and seek to build strong, dynamic teams who believe in collaboration and delivering work that demonstrates insight, creativity, and excellence. Because of this, I have gained a reputation for leading through influence and building strong networks. My greatest commitment is to the development of self and others through lifelong learning, remaining curious and always seeking to make a difference wherever I am.”
Charmagne is undoubtedly a well-rounded marketing professional, self-described as extroverted, innately strategic, and ambitious. Some of her most recent professional highlights are being recognised as a Woman of Excellence by women-torque.co.za, in 2019, and working as a Judge for the 2021 Marketing Achievement Awards. Then, ofcourse, she just scooped up the Standard Bank Top Women Young Achiever Award, on 4 November 2021.
The Standard Bank Top Women Young Achiever Award recognises the candidate for their contribution to the economy and growing employment in their enterprises. This candidate is a woman under 40 who has contributed to their organisation’s positive success and performance through innovative strategies and solutions.
Charmagne On Her Big Win:
“Thank you Standard Bank Top Women Awards for this… I really didn’t see this coming. I feel extremely honoured. Thank you to my Volvo team who have allowed me the platform to be able to do great work.
The past 18 months have not been easy for us as companies and as individuals. So to be recognised for efforts we are making, is something that I am extremely honoured and proud of.
To my family and friends who support me in my career and journey, I say thank you! And to every young woman out there – marketer, business woman, scientist – just always believe in whatever it is that you aspire to achieve. You can do it. As long as you dream it and believe in yourself, it is possible!”
Volvo Cars’ continued success is the result of a collaborative, diverse, and inclusive working environment. The people of Volvo Cars are committed to making a difference in our world. Today, we are one of the most well-known and respected car brands, with over 40,000 employees across the globe. We believe in bringing out the best in each other and harnessing the true power of people. At Volvo Cars your career is designed around your talents and aspirations so you can reach your full potential. Join us on a journey of a lifetime as we create safety, autonomous driving and electrification technologies of tomorrow.
*For more, check out our bumper 16th edition of the Standard Bank Top Women Leaders publication on Issuu – Digital Publishing Platform – here.
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