By Charndré Emma Kippie
While many are putting their celebrity status behind brands by being ambassadors, Boity Thulo is making her mark in a different way. As a major shareholder and Director of BTMK Beverages, Boity has had an amazing year. Amongst some of her successes, she has created and launched a new RTD range. Not only is she the first black South African woman to create and own an RTD beverage, but she’s also the first celebrity to create a non-alcoholic variant.
Please tell us where the idea came from to start your own brand?
I had always wanted a more refreshing beverage with a flavour profile of my liking, but couldn’t seem to find it on the market. Therefore, it only made sense that I explore the possibility of making my own drink!
Congratulations on your recent expansion with the launch of BT Signature! What is your vision for this new project?
I would love for everyone to taste BT Signature and experience this amazing drink, whether you’re an alcohol drinker or not. I have something for everyone.
In terms of being recognised as a celebrated entrepreneur in SA, where would you like to be in 5 years time?
I quite enjoy living and being in the moment; I move where my soul takes me. One can never really know where they’ll be in the future, but I do have plans. I plan for all my entrepreneurial projects and businesses to be operating on a much bigger scale on this continent and beyond. Everything I do, I do with the notion of wanting to leave a legacy behind for my family and my children.
How would you describe your work ethic and business acumen?
I am consistent, I respect those I work with, I am honest and I always show up!
Top-notch branding is essential. What tips do you have for aspiring entrepreneurs in terms of creating a successful brand?
Quality is everything; quality in whatever product or service that you offer is quintessential to creating and maintaining a successful brand. Consistency comes in at a close second. Those two elements together create trust between you and your customers.
What is the most rewarding part of your job?
The incredible people I get to meet along the way and the opportunities I discover. Also, being able to do what I love and get paid for it, is honestly something I can never get used to. Most rewarding of all, is being able to inspire young black girls and for them to see themselves as queens who can achieve anything and everything they want – they same way I have.
What advice do you have for individuals who aspire to reach your level of success?
Build a hard-working and reliable team around you to assist in building your brand or empire. Take what you do seriously and commit to it each and every day.
What inspires your work ethic?
The desire to live a happy and comfortable life is my inspiration, daily.
What important/life-changing books have you read?
- The Secret by Rhonda Byrne
- The Alchemist by Paulo Coelho
Is there an inspirational quote, that you live by, or motivates you on a daily basis?
Yes. “The God in me bows to the God in you.”
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