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The benefits of being audacious and taking risks with Tara Fela-Durotoye

Written by Staff Writer

September 7, 2020

In this week’s Top Women podcast, Topco CEO, Ralf Fletcher, sits down with Tara to discuss entrepreneurship, the key to being able to sell your product and the hard truth that relationships (in all areas of life) take work and consistency.

Tara Fela-Durotoye is an entrepreneurial powerhouse. But more than that, she is real. As a beauty entrepreneur, lawyer and founder of House of Tara, she has received multiple national and international awards for her contribution to the industry and active role in entrepreneurship and empowerment among women. Although Tara is undoubtedly an expert in the field of entrepreneurship, she remains open to learning new things and takes ownership of her mistakes. Tara’s philosophy for getting what you require? Have the audacity to ask for what you want and make no apologies for it.

In this week’s Top Women podcast, Topco CEO, Ralf Fletcher, sits down with Tara to discuss entrepreneurship, the key to being able to sell your product and the hard truth that relationships (in all areas of life) take hard work and consistency.

Key takeaways to listen out for in this podcast:

  • Having the ability to sell is needed in all realms of life – work, entrepreneurship, family life.
  • A good sales person and great sales person are separated by the ability to read people and accurately tell your own story.
  • Listening is key when it comes to maintaining effective work relationships.
  • Relationships, both personal and work, take hard work and persistence.
  • The key to showing up for people is being consistent about it.
  • We need to relook at how we drive entrepreneurship  societies are constantly changing and it’s vital to evolve with the time.
  • It’s vital to remain self-aware of our strengths and make sure we are existing in places where we can utilise them.
  • During this time, it’s important to focus on the positive and what we can gain from these challenging times.
  • Resilience and hard work need to go hand in hand.

Tara Fela-Durotoye  a Nigerian beauty entrepreneur and lawyer. A pioneer in the bridal makeup profession in Nigeria, she launched the first bridal directory in 1999, set up international standard makeup studios and established the first makeup school in Nigeria.

She is the founder and CEO of House of Tara International and creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range. She is considered a major force in the Nigerian female entrepreneurship community having created an impact business that has empowered tens of thousands of beauty entrepreneurs through the “Tara Beauty Entrepreneur” initiative.

In 2007, Tara was awarded the Africa SMME Award and the Entrepreneur award in South Africa and in 2013, Forbes listed her as one 20 Young Power Women in Africa.

She is an alumnus of the Lagos Business School Chief Executive Programme, INSEAD Abu Dhabi, Yale University, The Stanford SEED Transformation Programme, and the Harvard Kennedy School having completed the Global Leadership and Public Policy in the 21st century, She is a member of the France/Nigeria Investment club which was incorporated in 2018 by the French President Emmanuel Macron.

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