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The importance of staying in your lane with Becky Motumo

Written by Staff Writer

September 14, 2020

In this week’s Top Women podcast, Topco Media Head of Marketing, Karla Fletcher, sits down with Becky Motumo – Sports Talent & Brand Manager for Caster Semenya and Carol Tshabalala.

Becky is also a radio personality and fitness model who believes whole-heartedly in empowering young South African girls and pointing them in directions which they may not originally have considered. She believes in recognising what you’re good at and knowing how to use it.

Becky, Caster and Carol are a formidable trio. The three of them are committed to empowering young girls and familiarising them with the idea that sport-related jobs are not only for men. Becky discusses the importance of staying in your lane, not taking no for an answer, and how she navigates managing high-profile brands as well as her own.

Key takeaways to listen out for in this podcast:

  • We need to change the narrative about sport-related careers being primarily spaces for men.
  • Sport itself is very often male-dominated and there is certainly a space for women who can bring something new to the game.
  • It’s important to know your forte and stay in your lane.
  • Knock on as many doors as possible and don’t take no for an answer.
  • Managing a brand means knowing where you want to go and what your vision is for that brand.
  • Timing is vital when it comes to making big decisions.

Becky Polane Motumo is a sports talent and brand manager for Carol Tshabalala and Caster Semenya. She is also a radio personality, fitness model and mother. Becky worked for South African Tourism until 2014 when she met and partnered with Carol Tshabalala.

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