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Transformation in the South African wine industry with Siwela Masoga

Written by Staff Writer

July 6, 2020

Siwela Masoga is one of the youngest black female winemakers in the country. She aims to inspire other young people, especially women.

by Elske Joubert

COVID-19 has disrupted life as we knew it – and in South Africa, the wine industry was particularly hard hit during the lockdown. Powering through these tough times takes courage, tenacity, and agility.

Hailing from Limpopo, Siwela Masoga is one of the youngest black female winemakers in the country. Her aim is to inspire other young people, especially women, to become active role players in South Africa’s wine industry.

Siwela means “crossing over” in isiZulu – it also portrays the courage that comes with venturing into an industry as challenging as the wine industry.

Commenting on the ethos behind the brand, Masoga says her product aims to encourage wine enthusiasts to embrace our beautiful African culture, heritage and originality.

“I have always wanted Siwela Wines to stand out. With the help of my designer, we managed to create something authentic, with a touch of Africa. If we can celebrate our culture and heritage through food, music and clothing, we can certainly do the same with our wines!”

What differentiates Siwela from other wine on the market is the fact that the brand is meant to inspire a generation. “I believe Siwela is more than just a bottle of wine. I want to inspire young people to pursue their passions and to work on their dreams.”

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