Redefining growth during change for women in business 

By Sydni Bester, Marketing Manager at Knowledge Integration Dynamics 

 

There is a particular kind of courage in starting again. It’s the courage to acknowledge that what worked yesterday, may not work tomorrow, to embrace unfamiliar challenges and to trust yourself enough to keep moving forward, even when the path ahead is uncertain.

 

For women in business, this courage is essential. We navigate changing expectations, evolving industries, and the pressure to prove ourselves while balancing the many responsibilities that shape our lives. In the process, it can become easy to believe that success means having everything figured out. But growth rarely works that way.

 

The numbers show how much ground there is still to cover. Women make up 39.5% of South Africa’s ICT workforce, according to the IITPSA’s 2024 ICT Skills Survey, yet women lead only around 5% of the country’s ICT companies, according to the South African Institute of International Affairs. The pipeline is narrower still: women account for just 13% of South Africa’s STEM graduates, against a global average of 35%.

 

Sometimes, progress means changing direction. Sometimes, it means asking for help. And sometimes, it means recognising that the person we were when we began our careers is not the person we need to remain, to reach our next level.

 

Growth requires us to be willing to learn

 

In the data industry, projects evolve, client needs shift, and changing market conditions require teams to think strategically, solve problems and remain responsive. The ability to embrace change while keeping long-term goals in sight is what allows businesses to grow and remain competitive.

 

That pace is only accelerating. The World Economic Forum’s Future of Jobs Report 2025 found that employers expect 39% of workers’ core skills to change by 2030, with AI and big data topping the list of fastest-growing skills. Closer to home, the IITPSA’s 2024 ICT Skills Survey found that more than a quarter of South African employers (27%) already lack AI and machine learning skills, and nearly a third (32%) expect that shortage to grow.

 

The same principle applies to our careers. The skills and approaches that helped us succeed in one season may need to develop as our responsibilities grow.

 

For women aspiring to leadership, this means embracing continuous learning rather than feeling pressured to demonstrate perfection. We must be willing to ask questions, seek feedback, and acknowledge when we do not have all the answers.

 

There is strength in being teachable. A willingness to learn does not undermine our credibility; it allows us to build it on a stronger foundation.

 

Stop waiting until you feel ready

 

One of the barriers women can face in their professional journeys is the belief that they must meet every requirement before putting themselves forward for an opportunity. We may wait until we have more experience before applying for a promotion, until we feel more confident before sharing an idea or until someone else validates our readiness to lead.

 

The cost of that hesitation shows up at the top. Globally, women hold just 28% of top-management roles, according to the World Economic Forum’s Global Gender Gap Report 2025. Gaps like that do not close while we wait to feel ready. Preparation matters, but so does recognising that confidence often develops through experience rather than preceding it.

 

Leadership opportunities will inevitably involve situations we have not encountered before. The goal is not to eliminate uncertainty, but to develop the judgement, resilience and willingness to navigate it.

 

Women should give themselves permission to pursue opportunities that stretch their abilities, provided they are willing to learn, take responsibility and grow through the experience. We do not need to have every step mapped out to take the next one. In the workplace, resilient women are not necessarily those who never struggle. They are those who can respond to challenges thoughtfully, learn from setbacks and continue developing without allowing one difficult experience to define their capabilities.

 

Organisations have a role to play here, too. Women need workplaces where learning is encouraged, constructive mistakes are treated as opportunities for improvement, and career development is supported through meaningful opportunities rather than words alone. In an industry this short of data and AI skills, that is not only the right thing to do; it is a commercial necessity. Every woman who is overlooked for development is talent a data business cannot afford to lose.

 

Make room for the woman you are becoming

 

Every stage of a career brings a different version of success. Early on, it may mean proving your capabilities. Later, it may mean developing others, making strategic decisions or creating opportunities beyond your own role.

 

Women empowering women also means reminding one another that growth does not have a single timeline. We can share lessons without expecting everyone to follow the same path, celebrate one another’s progress without comparison and create space for others to discover their own strengths.

 

Ultimately, evolution is not evidence that we have failed to get things right the first time. It is evidence that we are willing to keep learning.

 

The next chapter of our careers may ask something different of us than the last one did. We should not be afraid of that. We should be willing to meet it with curiosity, courage and the confidence that we can grow into what comes next.

 

Sydni Bester is the Marketing Manager at Knowledge Integration Dynamics

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